If I was the President and CEO for Brunswick.. one of my top priority’s must be a smart way to replace the loss of Cummins/Mercruiser joint venture..
I should take the corporate jet with the man in charge for the Boat division (Sea Ray/Meridian/Hatteras etc) and the Mercury Marine division.
Head over to Gothenburg, Sweden and make a deal to
purchase the Volvo Penta Marine Division including diesel engines and IPS drives.
Next priority was to fit all the good diesel/IPS stuff Volvo Penta makes in all the bigger boats Brunswick’s boat company builds..
The joint venture deals are never long lasting..and the history tell you the best deal Brunswick has done is buying Mercury from Carl Kiekhaefer and later Sea Ray and Bayliner boats.
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Just my two cents..
